During the 1990’s my business sold millions of bottles of great value Hungarian wines to the UK’s supermarkets. The wines were made under the guidance of a young Australian winemaker whose hands on approach ensured they bristled with ripe fruit flavours. Retailing at the equivalent of £6-£8 at today’s prices they went down a storm in the high-volume part of the burgeoning wine market.
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I don’t think I have to preach about the benefits of working with a distributor when it comes to the UK spirits industry. It’s a complicated market at the best of times and currently full of challenges like cost-of-living pressures and hospitality closures, which in turn lead to more cautious buyers that are harder to access.
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Published: 27 September, 2017
With Europe poised to deliver a vintage shortfall, Andrew Catchpole talks to Rabobank strategist Stephen Rannekleiv about the positive effect for brand builders of a general tightening of global supply
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